"The report indicates that amidst post-COVID-19 recovery and global inflation, holiday sales remain highly anticipated, with nearly eight in 10 respondents planning to increase or maintain their holiday spends compared to 2021."
"Mobile apps have become the preferred shopping channel, facilitating learning, exploring, and buying, particularly due to app-only discounts and convenient return policies."
Over 60% of Southeast Asian consumers intend to shop via mobile for the festive season, with 55% increasing their budgets. The InMobi report surveyed over 2,200 smartphone users, revealing that nearly 80% plan to maintain or increase holiday spending despite economic challenges. Key trends include mobile app usage for shopping, a surge in online shopping, and selective store visits. Mobile apps are crucial for learning, exploring, and purchasing, with significant app-only discounts and easy return policies enhancing their appeal.
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