"The report indicates that mobile apps have become essential in the shopping journey, serving as primary channels for learning, exploring, and purchasing, particularly due to app-only discounts and convenient return policies."
"Despite economic pressures, nearly eight in ten respondents plan to either maintain or increase their holiday spending compared to the previous year, showcasing a strong consumer sentiment towards holiday shopping."
Over 60% of Southeast Asian consumers intend to shop via mobile for the festive season, with 55% planning to increase their budgets. The InMobi report surveyed over 2,200 smartphone users in Indonesia, the Philippines, and Singapore, revealing that nearly 80% of respondents will maintain or increase their holiday spending despite economic challenges. Key shopping trends include mobile app usage for learning and buying, multi-channel shopping experiences, a rise in online shopping, and selective in-store visits.
Read at Thedrum
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