Microsoft Bing has introduced a 'Buy Now' button in its shopping carousel, allowing shoppers to link directly to merchants' checkout pages. When clicked, users are redirected to the cart page of the retailer, making the shopping process more seamless. This feature mirrors a similar implementation by Google, highlighting a competitive move by Bing in the online retail space. Merchant control over this function remains a point of interest, suggesting varying experiences for users depending on the retailer.
The new 'Buy Now' button on Bing's shopping carousel allows users to go directly to a merchant's checkout page, streamlining the online shopping experience.
Bing is enhancing its shopping features by introducing a 'Buy Now' button that facilitates direct cart additions, similar to a feature already implemented by Google.
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