"Meta's 2025 Digital Utsav Festive Playbook reveals how Indian consumers are increasingly relying on AI, creators, and short-form videos to guide their festive shopping. The IPSOS-backed study shows that 80% of shoppers use Generative AI for gift research and inspiration, while nine out of ten depend on smartphones for purchases. Quick commerce is also gaining traction, with 45% of shoppers, especially those aged 25-34, preferring rapid delivery apps during the festive season."
"Reels have become a key tool for festive shopping, particularly in categories like apparel and fashion. According to Meta's playbook, 65% of shoppers engaged with Meta apps during the season, with Reels and personalised ads driving the most influence. Nearly half of consumers follow creators for guidance, while over 30% rely on creator reviews and buying guides to make informed purchase decisions."
Eighty percent of shoppers use generative AI for gift research and inspiration, and nine out of ten depend on smartphones to complete purchases. Sixty-five percent of shoppers engaged with Meta apps during the festive season, with Reels and personalised ads exerting strong influence. Nearly half of consumers follow creators, and over 30% rely on creator reviews and buying guides for decisions. Quick commerce appeals to 45% of shoppers, especially ages 25–34. Gen Z prioritises discounts and promo codes. Consumers in Tier 2 and Tier 3 cities blend online and offline shopping, and mothers frequently use messaging apps to research and transact. Brands must stand out by using technology, creativity, and mobile-first experiences to attract discerning shoppers.
Read at Mashable India
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