Meta Platforms reported a 22% revenue increase to $47.5 billion for the second quarter, exceeding estimates. The growth is attributed to a mix of user increase, ad impressions, and pricing. CEO Mark Zuckerberg noted AI investments significantly enhanced ad performance, contributing to increased conversions on platforms like Instagram and Facebook. The company's operating margin improved from 38% to 43%, with earnings per share rising to $7.14, outpacing consensus. Looking forward, Meta projects continued growth in Q3 with expected revenue between $47.5 billion and $50.5 billion.
Meta's revenue jumped 22% to $47.5 billion, significantly surpassing estimates of $44.8 billion, fueled by user growth and increased ad performance.
CEO Mark Zuckerberg highlighted the impact of AI investments in advertising, noting improvements in ad conversions of 5% on Instagram and 3% on Facebook.
The company's operating margin rose from 38% to 43%, while earnings per share increased from $5.16 to $7.14, exceeding the consensus estimate of $5.90.
Meta anticipates continued strong growth, projecting Q3 revenue between $47.5 billion and $50.5 billion, ahead of the consensus of $46.3 billion.
#meta-platforms #earnings-report #artificial-intelligence #advertising-growth #financial-performance
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