Major US alcohol groups are begging Trump to slash tariffs before the holidays to keep them from losing $2 billion in sales

The Toasts not Tariffs Coalition, representing 57 associations, has urged the Trump administration to remove tariffs on EU spirits and wine ahead of the holiday season. The coalition warns that the tariffs could lead to a loss of $2 billion in sales and threaten 25,000 American jobs. The group emphasized the urgency of reaching a fair and reciprocal trade agreement as the critical holiday shopping period approaches. Recent tariffs, which went into effect, particularly impact goods from the EU, with significant rates applied to other countries as well.

The Toasts not Tariffs Coalition warned that tariffs could result in a $2 billion sales loss during the holiday season, affecting 25,000 American jobs.

Liquor groups, including Beam Suntory and Brown-Forman, are urging immediate negotiations for fair trade on spirits and wine as critical holidays approach.

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