"Macy's launched Ask Macy's last week to the general public after weeks of testing the bot as a conversational shopping assistant built on Google's Gemini platform. The bot lets shoppers describe what they want in plain language and surfaces products, styling ideas, and 'complete the look' suggestions with links to related products."
"Among the bot's most popular features is a virtual try-on tool that lets shoppers visualize how an item will look on them. Customers can also access the feature in stores when they don't have time for a fitting, Barbie Cameron, Macy's chief stores officer, told Bloomberg."
"Macy's has tested the bot with about half of the visitors to its website and found that shoppers who use it spend more than four times more than those who don't. The move arrives as retailers attempt to create their own AI chatbots, concerned that if they don't, shoppers will turn to ChatGPT to power their shopping experiences."
Macy's introduced 'Ask Macy's,' an AI shopping assistant powered by Google's Gemini platform, allowing customers to make requests in plain English. The assistant provides curated product suggestions, styling ideas, and 'complete the look' recommendations. Early testing showed that users spent four times more online than non-users. A virtual try-on tool enhances the shopping experience, enabling customers to visualize items. This initiative aims to compete with other retailers and prevent customers from turning to AI alternatives like ChatGPT for shopping.
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