Lululemon has filed a lawsuit against Costco, accusing it of selling knockoffs of its products, including the Kirkland brand items. The lawsuit points out that Costco's Hi-Tec Men's Scuba Full Zip is similar to Lululemon's Scuba jackets, which are significantly more expensive. Additionally, Lululemon claims that Costco's Kirkland 5-Pocket Performance Pants mimic its $128 men's ABC 5 Pocket Pants. The brand emphasizes that Costco has also used its specific "Tidewater Teal" color. Lululemon is seeking a jury trial and demands that Costco cease selling these items.
Lululemon is suing Costco for selling knockoffs, claiming Costco confuses customers with its Kirkland brand products that mimic Lululemon's designs at lower prices.
Costco's $20 Hi-Tec Men's Scuba Full Zip allegedly copies Lululemon's Scuba jackets, which are priced over $100, raising concerns over brand imitation.
Lululemon argues that Costco's $10 Kirkland 5-Pocket Performance Pants closely resemble its $128 men's ABC 5 Pocket Pants, showing intentional copying.
The lawsuit includes claims that Costco appropriated Lululemon's "Tidewater Teal" color, highlighting the importance of product identity in trademark law.
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