"Lululemon is suing Costco for selling knockoffs, claiming Costco confuses customers with its Kirkland brand products that mimic Lululemon's designs at lower prices."
"Costco's $20 Hi-Tec Men's Scuba Full Zip allegedly copies Lululemon's Scuba jackets, which are priced over $100, raising concerns over brand imitation."
"Lululemon argues that Costco's $10 Kirkland 5-Pocket Performance Pants closely resemble its $128 men's ABC 5 Pocket Pants, showing intentional copying."
"The lawsuit includes claims that Costco appropriated Lululemon's "Tidewater Teal" color, highlighting the importance of product identity in trademark law."
Lululemon has filed a lawsuit against Costco, accusing it of selling knockoffs of its products, including the Kirkland brand items. The lawsuit points out that Costco's Hi-Tec Men's Scuba Full Zip is similar to Lululemon's Scuba jackets, which are significantly more expensive. Additionally, Lululemon claims that Costco's Kirkland 5-Pocket Performance Pants mimic its $128 men's ABC 5 Pocket Pants. The brand emphasizes that Costco has also used its specific "Tidewater Teal" color. Lululemon is seeking a jury trial and demands that Costco cease selling these items.
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