"Artificial intelligence is plowing ahead, but it could be setting back the multi-trillion dollar retail sector as humans doubt the authenticity of what they're buying ― and who's trying to sell it to them. Rapid advances in technology mean an army of AI influencers could soon be used to promote serums for acne they never dealt with, and jeans they never had to wiggle into."
"As retailers navigate consumer trust, AI influencers are a gamble ― and it's one that global creator platform LTK isn't willing to bet on. "You're seeing this concept of trust become a really unique differentiator with creators in this era of AI conversations," LTK's CEO and founder Amber Venz Box told The Dallas Morning News in an interview. In this new world order, brands can control narratives largely pushed by computer generated personas, promoting products and events that only humans can experience."
Rapid AI advances are creating computer-generated influencers that can promote products and experiences they never used, undermining consumer belief in authenticity. Brands could deploy digital personas to control narratives and promote products and events that only humans can genuinely experience, risking erosion of purchase trust. The emergence of AI influencers threatens a $250 billion creator economy built on authentic recommendations. LTK positions itself as a platform that connects real creators, consumers, and brands, generating $5 billion in brand sales, reaching over 40 million monthly shoppers, and facilitating $3 billion in brand collaborations in 2024.
Read at Dallas News
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