"Mylow, a shopping assistant powered by ChatGPT that launched in March, is already driving double the conversion rate for online shoppers compared to those who don't use it. But looking ahead, Joe Cano, Lowe's svp of digital commerce, said the company envisions doing more with AI-powered visualization to help people figure out what to buy - for example, what products they need to create a midcentury modern dream kitchen, or what furniture and fixtures would complete their country cottage office."
"Rather than use AI as a gimmick, Cano said Lowe's is focused on figuring out ways to be helpful and build customer trust - like using agentic shopping to surface product recommendations. Lowe's is far from the only legacy retail player eager to adopt more AI services to drive more sales. Walmart in October announced people can shop directly within ChatGPT, Target released an app for shopping within the service, and brands from Amazon to L'Oreal now have their own AI assistants."
Mylow, a shopping assistant powered by ChatGPT that launched in March, is driving double the conversion rate for online shoppers who use it. Future investments will add AI-powered visualization so customers can upload a picture of a room and reimagine it in real time, moving from inspiration to installation. AI-driven agentic shopping will surface tailored product recommendations to build customer trust rather than serve as a gimmick. Online sales grew 11.4% in the third quarter of 2025, driven partly by increased traffic. The marketplace launched in fall 2024 will expand into more categories. More video content will be added to product pages for high-ticket items, and resources have been increased for SEO and paid advertising to support continued e-commerce growth.
Read at Digiday
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