Lidl is required to pay €43 million to French supermarket chain Intermarché following a ruling by a Paris appeals court that found its advertisements misleading. The court's decision targeted hundreds of TV ads aired between 2017 and 2023, ruling that they likely misled consumers and amounted to unfair competition. The court noted that Lidl failed to ensure advertised items were available at all stores for a minimum duration. Small print and disclaimers in the ads were deemed insufficient, leading to the conclusion that Lidl's actions constituted deceptive practices and warranted compensation.
The Paris appeals court ordered Lidl to pay €43 million to Intermarché, indicating the ads were likely to deceive consumers and constituted unfair competition.
Lidl's advertisements lacked necessary availability of promoted items at all locations, which significantly contributed to the court's decision regarding consumer deception and unfair competition.
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