In 2025, Pop Mart's financial performance soared, with revenues increasing by 204 percent and net profits rising by 362 percent. The Labubu franchise contributed significantly to this growth, generating over 4.81 billion RMB ($670 million) in just the first half of the year, marking a staggering 668 percent increase from the previous year. The Monsters series has evolved into Pop Mart's most successful franchise, now accounting for 35 percent of total revenues. The introduction of vinyl-plush keychains has helped transform Labubu into a popular accessory among celebrities, enhancing its market appeal.
Pop Mart's revenues grew 204 percent compared to the year before, and net profits increased 362 percent, indicating remarkable financial growth.
Labubu has become a viral sensation, generating over 4.81 billion RMB ($670 million) in revenues, with a 668 percent increase year-over-year.
The Monsters franchise now represents 35 percent of total revenues for Pop Mart, up from 14 percent a year prior.
The vinyl-plush keychains launched in late 2023 powered Labubu's popularity, becoming fashionable accessories for celebrities and driving social media trends.
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