"The retailer is the first to deploy commercetools' "Agentic Jumpstart" solution along with Stripe's Agentic Commerce Suite (ACS). Stripe handles the payment and fraud protection, while commercetools' AI Hub keeps JD's product data, pricing and availability in sync across all AI channels. For example, "Find me a pair of Nike Air Max size 10." The AI queries JD's catalog (via commercetools) and returns relevant products, with images and details."
"For years, online shopping followed a fixed path. Search bar, product grid, filters, checkout. The interface barely changed, even as everything else on the internet did. That path is now breaking. Monday 12 January, 2026, JD Sports Fashion plc (JD Group) became one of the first large retailers to let US customers search and buy sneakers directly inside AI chatbots, including ChatGPT, Microsoft Copilot, and Google Gemini. No website visit. No app. Just a conversation that ends with a payment."
JD Sports launched a capability allowing US customers to search for and buy sneakers directly inside AI chatbots such as ChatGPT, Microsoft Copilot and Google Gemini, completing purchases without visiting a website or app. The rollout uses commercetools' Agentic Jumpstart and AI Hub to keep product data, pricing and availability synchronized across AI channels, while Stripe's Agentic Commerce Suite handles payments and fraud protection. The AI can query JD's catalog, return product images and details, and accept a one-click purchase command that routes payment and fulfillment information through JD's systems so the retailer retains control over inventory, pricing and customer experience.
Read at TNW | Artificial-Intelligence
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