Rachel Reeves urges Britons to invest more in shares to improve returns, bolster UK businesses, and revitalize the London Stock Exchange. Plans to reform ISAs have been paused to promote stock investments. The government aims to reverse the decline of stock investments, which dropped from 38% in 2010 to 32% in 2023. New support will include direct communication with savers about investment options and an advertising campaign to favor stocks over cash. Historical data suggests shares typically yield better returns than cash savings, but investments also carry risks.
The government aims to reverse the trend of households holding only 32% of their savings in stocks, a decline from 38% in 2010, by encouraging investments in shares.
Proposed measures include informing savers about investment opportunities, reducing lengthy risk warnings, and launching an advertising campaign to promote stocks over cash deposits.
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