"Retailers have a narrow window to capture peak holiday demand and an even narrower margin for error. This year, that margin will be tested more than ever: Adobe expects U.S. consumers to spend $253.4 billion online between November 1 and December 31, with mobile driving the majority of visits and accounting for more than half of the spend. That surge creates opportunity - that is, if shoppers can actually complete a purchase."
"Baymard Institute reported that 70% of shopping carts are abandoned, representing billions in lost revenue each year. In normal weeks, that's painful. During Cyber Week and the weekends that follow, it's revenue walking out the virtual door. Accessibility issues, such as unreadable pricing, unlabeled actions, and checkout flows that stall on assistive technology, quietly inflate abandonment and depress conversion exactly when intent peaks."
U.S. consumers are projected to spend $253.4 billion online between November 1 and December 31, with mobile driving most visits and more than half of spending. Holiday performance hinges on converting product views to cart and completed purchases, yet an estimated 70% of shopping carts are abandoned, creating billions in lost revenue. Accessibility failures such as unreadable pricing, unlabeled controls, and checkout flows incompatible with assistive technology increase abandonment when intent peaks. Retail pages average around 350 accessibility issues, notably in product galleries, promotional banners, and checkout forms. The concentrated holiday shopping window means small usability barriers can produce major revenue losses.
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