Adanola, a Manchester-based activewear brand, aims to penetrate the US market backed by a $530 million valuation from Story3 private equity. Distinct from competitors like Lululemon, Adanola emphasizes a minimalist aesthetic and practicality, making it easier for women to choose their outfits. Founded in 2015 by Hyrum Cook, the brand gained momentum during the pandemic. CEO Niran Chana highlights the affordability of its products, asserting that they provide value without requiring frequent purchases. The brand's curated offering combines versatility for both gym and daily wear, appealing to consumers searching for functional and stylish activewear.
Adanola's minimalist aesthetic and simplified assortment make everyday dressing easier for women, offering competitive prices and a curated selection emphasizing versatility.
Backed by Story3, Adanola, valued at $530 million, is making a significant move into the US market, aiming for growth amid a thriving activewear landscape.
Founder Hyrum Cook envisioned Adanola as a versatile activewear line, stating, 'I wanted to create products that could fit into a woman's everyday lifestyle.'
CEO Niran Chana emphasized the affordability of Adanola products, saying, 'You can build a very considered, nice basket when you're shopping Adanola without breaking the bank.'
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