"A new feature grants advertisers access its proprietary retail media data directly within the TikTok Ads Manager platform. The integration gives brands end-to-end tools to reach, engage, and convert shoppers on TikTok using Instacart's retail data. It also enables advertisers to target more effectively, streamline in-app purchases, and analyze campaign performance in real time. This partnership enables advertisers to target high-purchase intent users by leveraging Instacart's audience segmentation and grocery selection data."
"The integration bridges social discovery with real-time shopping intent, providing marketers with a valuable link between awareness and sales. Ali Miller, Instacart's GM of Advertising, emphasized that the collaboration empowers brands to reach the right consumers, optimize campaigns, and drive measurable sales. Lorry Destainville, TikTok's Global Head of Product Partnerships, highlighted the opportunity for advertisers to engage audiences ready to explore and buy."
Instacart and TikTok launched an integration that places Instacart's retail media data inside TikTok Ads Manager, giving advertisers access to proprietary audience and purchase data. Brands can use end-to-end tools to reach, engage, and convert shoppers, target high-purchase-intent users, enable interactive shoppable campaigns, and streamline in-app purchases. Campaign performance and conversion measurement use Instacart data for real-time optimization within TikTok Ads Manager. Instacart's advertising network spans marketplace listings, 240+ grocery e-commerce sites, in-store smart carts, and off-platform partnerships, connecting over 7,500 brands and 1,800 retail partners. The integration aims to bridge social discovery and shopping intent, simplifying marketers' ability to translate awareness into measurable sales.
Read at Benzinga
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