"Ahead of the 2025 holiday season, West Elm has launched its first major holiday brand campaign today, and it's a total star-studded affair. Featuring A-listers Brooke Shields, Alan Cumming, and Samara Joy - along with principal American Ballet Theater dancer James Whiteside, and chef Marcus Samuelsson - the campaign channels the spirit of the holidays through its nostalgic '90s vibe and showcase of West Elm's new festive decor collection."
"Shot on location at West Elm's photo studio in Industry City, Brooklyn, and produced by the West Elm team, the featured celebs were cast as themselves in "roles" demonstrating how they celebrate the most wonderful time of the year - whether that's tree trimming or hosting a big dinner party. You'll find creative materials from the campaign displayed at West Elm stores as well as on the brand's social channels and website."
West Elm launched its first major holiday brand campaign for 2025, featuring celebrities Brooke Shields, Alan Cumming, Samara Joy, dancer James Whiteside, and chef Marcus Samuelsson. The campaign evokes a nostalgic 1990s vibe and spotlights West Elm's new festive decor collection. Filming took place at West Elm's photo studio in Industry City, Brooklyn, and production was handled by the West Elm team. The celebrities appear as themselves in staged roles showing holiday activities like tree trimming and hosting dinner parties. Creative campaign materials will appear in West Elm stores, on social channels, and on the West Elm website. Hundreds of new products are available to shop.
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