"The company last week released its latest safety report, which details the progress TikTok has made in policing its fast-growing e-commerce marketplace. Between January 2025 and June 2025, TikTok Shop rejected more than 1.4 million seller applications, blocked 70 million products before listing and removed roughly 700,000 sellers for policy violations. TikTok says 99.5% of violative listings are detected before they ever reach customers."
"Heading into the holiday rush, TikTok Shop's governance team, which oversees everything from seller vetting and product screening to returns and refunds, is gearing up to handle an expected surge in traffic and fraudulent activity. "The volume of sales and fraud attempts goes up during this period," said Nicolas Waldmann, the head of TikTok Shop's global governance and experience external affairs team. "We stop millions of potentially problematic products before they go live, and take action against sellers and creators who violate our guidelines.""
TikTok Shop increased enforcement and screening between January and June 2025, rejecting over 1.4 million seller applications, blocking 70 million products before listing, and removing about 700,000 sellers for policy violations. The platform reports detecting 99.5% of violative listings prior to reaching customers. Governance functions cover seller vetting, product screening, returns and refunds and are preparing for higher holiday-season volumes and fraud attempts. TikTok Shop said it stops millions of potentially problematic products before they go live and takes action against violative sellers and creators. The marketplace still faces complaints about AI misflags and a surge in counterfeit and dupe listings amid rapid growth.
Read at Digiday
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