How the StockX Co-Founder Builds Hype for New Products (2024) - Shopify
Briefly

"It's big enough to matter, it's big enough to work with all the most important brands and artists and companies, but it's not so big that it has the monoliths that are in the space."
"The reason that we are using what we call market-based pricing is so that you don't have to forecast demand."
"Ghostwrite attempts to address that issue with market-based pricing, rather than adhering to a fixed pricing model."
"A blind Dutch auction, also called a uniform price auction, is a price discovery process in which the auctioneer starts with the highest asking price and lowers it until it reaches a price level where the bids received will cover the entire offer quantity."
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