"With just eight days until Christmas, we know that regardless of how much people are spending this year, they're using more AI to do it. Back in September, Salesforce predicted that $263 billion of holiday spending could come through AI-assisted shopping. And while we won't know how accurate that projection was until after the holidays, we do know that between November 1 and Cyber Monday, there was a 758% year-over-year increase in AI-driven e-commerce traffic, according to Adobe."
"Jim Yu, CEO of BrightEdge Consulting, told me it's actually really different depending on which platform shoppers use. Google's AI-both through its AI Overviews that pop up on many searches and AI Mode-is more of an advisor, showing the shopper a variety of information and reviews for products, so the consumer can make a more informed choice. In fact, Yu said, only 4% of citations on Google go to actual retailers."
Holiday shoppers are increasingly using AI for purchases, with a projection of $263 billion in AI-assisted holiday spending and a 758% year-over-year rise in AI-driven e-commerce traffic between November 1 and Cyber Monday. Different platforms present distinct shopping experiences: Google's AI serves as an advisor by surfacing information, reviews, and multimedia content to enable informed decisions, with only 4% of its citations pointing directly to retailers. ChatGPT emphasizes transactions by returning retailer links and availability, prioritizing product availability and retailer options over product research and reviews. Search results include YouTube videos and long-indexed review sources such as Food Network, Reddit, and Quora, aiding multifaceted queries.
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