Brightland, founded by Aishwarya Iyer in 2018, is positioned as a luxury olive oil brand in the competitive food space. With products priced around $40, the business has thrived through gifting, particularly evident during the last holiday season. A new "everyday" olive oil has been launched at a lower price point to attract daily consumers as well. A new partnership with an olive farmer is expected to enhance production capabilities, enabling Brightland to expand its market and potentially double or triple its revenue.
Aishwarya Iyer founded Brightland with a focus on luxury olive oils, distinguishing her brand as "best" in a market filled with "good" and "better" competitors.
Brightland's premium pricing strategy has created a successful gifting company, with data showing a product was gifted every minute during the last holiday season.
The introduction of an "everyday" olive oil product at a lower price point aims to transition customers from gifting to personal use throughout the year.
Iyer's partnership with a new farmer allows Brightland to expand production for a more mass-market product, potentially doubling or tripling business in coming years.
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