"A.I. is helping holiday shoppers empty their wallets at an unprecedented pace. U.S. consumers spent a record $11.8 billion online this Black Friday, according to Adobe Analytics, and are expected to shell out another $14.2 billion on Cyber Monday. Driving this shopping frenzy is a growing reliance on A.I. systems to recommend gifts, track prices and place orders. Shoppers are especially turning to chatbots to research products and hunt for deals."
"On Black Friday, A.I.-driven traffic to retail sites-measured by shoppers clicking on links provided by A.I. tools-surged 805 percent year-over-year, said Adobe. This traffic was particularly strong in categories like video games, appliances, electronics, toys, personal care and baby products. Shoppers who found retail sites via A.I. services were also 38 percent more likely to purchase something compared to visitors arriving from non-A.I. traffic sources."
U.S. online holiday spending reached a record $11.8 billion on Black Friday, with an expected $14.2 billion on Cyber Monday. A.I. systems are increasingly used to recommend gifts, track prices and place orders, and shoppers frequently consult chatbots to research products and hunt for deals. A.I.-driven traffic to retail sites surged 805 percent year-over-year on Black Friday, and visitors from A.I. sources were 38 percent more likely to purchase. In the first 23 days of November, consumers spent $79.7 billion online, a 7.5 percent increase year-over-year. Adobe projects $253.4 billion in online holiday spending for 2025. A.I. visitors also browse longer, view more content and bounce less.
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