"Despite wider economic uncertainty hovering above this year's holiday season, shoppers turned out in big numbers for Black Friday - spending billions of dollars both in stores and online. Adobe Analytics, which tracks e-commerce, said U.S. consumers spent a record $11.8 billion online Friday, marking a 9.1% jump from last year. Traffic particularly piled up between the hours of 10 a.m. and 2 p.m. local time nationwide, when $12.5 million passed through online shopping carts every minute."
"Consumers also spent a record $6.4 billion online on Thanksgiving Day, per Adobe. Top categories that saw an uptick in sales across both days included video game consoles, electronics and home appliances. Shopping services powered by artificial intelligence and social media advertising have also particularly influenced what consumers choose to buy, the firm said. Meanwhile, software company Salesforce estimated that Black Friday online sales totaled $18 billion in the U.S. and $79 billion globally."
"Black Friday is far from the sales event that created midnight mall crowds or doorbuster mayhem just decades ago. More and more consumers have instead turned to online deals to make post-Thanksgiving purchases from the comfort of their own homes - or opt to stretch out spending across longer promotions now offered by retailers. As a result, in-store traffic has continued to dwindle. Initial data from RetailNext, which measures real-time foot traffic in physical stores, found that U.S. Black Friday traffic fell 3.6% from 2024."
Record online spending marked Thanksgiving and Black Friday, with Adobe Analytics reporting $6.4 billion on Thanksgiving and $11.8 billion on Black Friday, a 9.1% year-over-year jump. Traffic peaked 10 a.m.–2 p.m. local time, with $12.5 million flowing into carts per minute. Salesforce estimated $18 billion in U.S. Black Friday online sales and $79 billion globally, while Shopify merchants generated $6.2 billion worldwide with peaks of $5.1 million per minute. Top-selling categories included video game consoles, electronics, home appliances, cosmetics and clothing. RetailNext measured a 3.6% decline in U.S. Black Friday store traffic as shoppers increasingly favor online and extended promotions.
Read at Scripps News
Unable to calculate read time
Collection
[
|
...
]