"Google wants AI agents to do more than answer questions. It wants them to complete purchases as well."
"On Sunday, the company unveiled the Universal Commerce Protocol (UCP) at the National Retail Federation's annual conference."
"The protocol is designed to let AI agents handle discovery, checkout, and what happens after buying inside conversational interfaces."
"UCP is designed to eliminate one-off integrations between different AI assistants during a single buying journey, replacing bespoke connections with a common setup agents can rely on across platforms and services."
Google unveiled the Universal Commerce Protocol (UCP) at the National Retail Federation's annual conference. The protocol lets AI agents handle discovery, checkout, and post-purchase flows inside conversational interfaces. Agents can move users from initial interest to completed purchase without switching among multiple systems. UCP aims to remove one-off integrations between different AI assistants by replacing bespoke connections with a common setup that agents can use across platforms and services. Google plans to integrate UCP into eligible product listings in Google Search's AI mode and Gemini apps. Users will be able to complete purchases without leaving the conversation, using shipping and payment details stored in Goo
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