"Conversational is much the same as writing a prompt to Google's Gemini or in the search engine's AI Mode: You can ask for recommendations for a product based on an individual's taste or needs, and you'll receive suggestions that relate as closely to the request as possible. During an event for showing off these shopping features, one example included searching in AI Mode for a skin moisturizer that's particularly helpful for the cold winter months."
"While these conversational options can help with researching for items, Gemini's "agentic" shopping options have tasks that can be assigned to the assistant to help you find items at your desired price. This has price tracking -- which is an existing feature -- and it will be joined by the ability to tell Gemini to make a purchase should the item you want hit a price threshold of your choosing."
Google is adding shopping-related features that use Gemini and AI Mode to help find items matching specific tastes and prices ahead of Black Friday. New features are categorized as conversational and agentic. Conversational mode returns personalized product recommendations and can organize results into comparison charts showing details like ingredients. Agentic mode supports price tracking and can be instructed to automatically purchase an item once it hits a specified price, launching with Wayfair, Chewy, Quince and select Shopify merchants. For local items, Duplex calling technology will call multiple stores, converse with employees, ask follow-ups and send a digest of findings via email.
Read at CNET
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