"Google Shopping is updating its promotions policy to now allow for promotions on subscription fees and abbreviations. This was updated as of this month, January 2026. Google wrote, "Starting January 2026, Google Shopping promotion policies will be updated to allow some more eligible promotion types to be supported on Google." This includes subscription fees and abbreviations. (1) Subscription fees: Subscription services offering an amount off or percent off discount on the subscription cost will be allowed."
"Google wrote, "To create a free trial or discounted subscription promotion, set the eligibility requirement as "Subscribe and save" in the merchant center Promotion page UI or set redemption_restriction to "subscribe_and_save" using the promotion feed." (2) Abbreviations: You can now use common promotional abbreviations like BOGO, B1G1, MRP, MSRP to represent the promotion details. An example promotion includes "BOGO Tshirt at half the price.""
Starting January 2026, Google Shopping allows additional promotion types, including discounts on subscription fees and the use of common promotional abbreviations. Subscription services may offer amount-off or percent-off discounts on recurring subscription costs and may create free trial or discounted subscription promotions. Merchants must set the eligibility requirement to "Subscribe and save" in the Merchant Center Promotion page UI or set redemption_restriction to "subscribe_and_save" in the promotion feed. Common promotional abbreviations such as BOGO, B1G1, MRP, and MSRP are now permitted to represent promotion details. Example usage includes a BOGO offer advertised as "BOGO Tshirt at half the price."
Read at Search Engine Roundtable
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