"As explained by Google: The Google Holiday 100 brings the year's most sought-after products together into one list - perfect for gifting. Holiday 100 insights are based on U.S. Google Trends data from trends.google.com, and were measured and validated from May through September 2025 using the Google Trends Explore tool and Google's proprietary internal tools. So it's not the most searched items for the year, as such, but the ones that are gaining traction as we head into the holiday shopping season."
"Indeed, Google says that the products featured in the listing have to have met at least one of the following criteria within this measurement period: Search interest hit an all-time high Dramatically higher search interest compared to past norms Noteworthy regional differences in U.S. search interest As such, the listing is a reflection of the latest rising search trends, which may not mean that these are the most popular products overall."
The Google Holiday 100 highlights top rising holiday gift products based on U.S. Google Trends search interest measured and validated from May through September 2025. The list spans multiple categories and links each listed item to relevant Google Shopping results for purchase. Inclusion requires at least one criterion: search interest reaching an all-time high, dramatically higher interest relative to past norms, or noteworthy regional differences in U.S. interest. The listing reflects rising search trends rather than absolute popularity, serving as a directional guide to current consumer interest. Featured products may include branded merchant partnerships and appear to include multiple Google products.
Read at www.socialmediatoday.com
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