John Mueller provided guidance on managing old show URLs after their events conclude. If a show page remains valuable for reference, it should be retained with historical context. For shows with limited interest after completion, consider 404ing the page after some time. In cases of commodity shows, immediate 404 action might be appropriate to streamline the site. There are no universal solutions; individual circumstances dictate the best approach to handling these pages.
"If you think the old show page would be useful for people, then keep it and explain the history of that URL. If not, then eventually 404 it or redirect it to the new show page, if relevant."
"My thinking is that for some 'products' (or 'shows'), a site might be a fantastic long-term reference if the product is sufficiently unique, and interesting for users long afterwards."
"For other 'products', there might be a time-limited interest, perhaps for a few months. For these, perhaps you want to give a bit of time for things to drop out of interest, and then 404 the pages."
"For yet others, maybe if it's sufficiently commodity, and you have a lot of things coming and going on the site, perhaps you just 404 immediately to clean up and move on."
Collection
[
|
...
]