Deals and loyalty benefits details appear directly in retailer and merchant knowledge panels. Google Shopping Ads display a 'discount code' link that opens a dialog box showing the code and a 'continue to site' button. Loyalty benefits and deals are visible both in the right-side merchant panel and in the full top merchant panel. Examples were captured and circulated on X, showing both desktop and mobile presentations. A historic mobile instance shows Google-sponsored results including discount codes. The presentation aims to surface promotions and loyalty incentives before users reach retailer sites.
Google is now showing the deals and loyalty benefits details in the retailer/merchant knowledge panels. Plus, Google Shopping Ads show a "discount code" link that opens a dialog box with the code and a button to "continue to site." We've seem the loyalty benefits and the deals sections in the right side merchant panel, but here it is in the full top view of the merchant panel.
This was spotted by Bordie Clark on X: Here is the "discount code" link that opens that dialog box and has the "continue to site" button. This was spotted by Khushal Bherwani and shared on X: The discounts thing is pretty old, here it is on mobile: Google-sponsored result with a discount code @rustybrick pic.twitter.com/i4DCt6WkmT- Sachin Patel (@SachuPatel53124) November 14, 2024 Forum discussion at X.
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