"Google added a new promotion method in Google Merchant Center for Top-performing products. This lets you just promote your best performing products in Google Shopping and Google Search."
"Google just launched a new feature for promotions in Google Merchant Center, anyone want to target top performing products?"
"Google has now introduced a more strategic option: you can choose to apply your promotion only to your top-performing products, rather than all products or specific product filters,"
Google Merchant Center now includes a promotion option that targets only top-performing products, enabling merchants to promote a curated subset instead of entire catalogs or filter-defined groups. The option applies to Google Shopping and Google Search placements, allowing promotions to focus on high-converting SKUs. Merchants can select the top-performing-products setting when creating promotion campaigns to concentrate discounts, free-shipping, or other offers on best sellers. A screenshot and a detailed video walkthrough demonstrate how to enable and use the new option. The change aims to improve promotional efficiency and return on ad spend by prioritizing stronger-performing products.
Read at Search Engine Roundtable
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