"Did you know that Google Merchant Center will automatically crop your product images in Google Shopping if it thinks it will look better in Google Search? Did you know that you can also opt out of what they call "Smart Cropping"? This was spotted by Kirk Williams who posted on LinkedIn that he dug into this for a client and Google told him it is called "Smart Cropping" and you can opt out of it."
"This is a follow up email to our chat conversation regarding images showing incorrectly on Google Shopping. As discussed over the chat, Here's what we can do: Opt-Out of Smart Cropping. Please confirm stating that you would like to opt out as the image crop is not as desired. Please keep in mind that opting out will apply at the account level, not the item level, to help optimize the overall experience."
Google Merchant Center can automatically crop product images for Google Shopping using a feature called "Smart Cropping." Merchants can request an opt-out from Smart Cropping, but the opt-out applies at the account level rather than the individual item level. Google support can implement the opt-out after receiving a one-time approval from the account admin using an approval template. The opt-out workflow was confirmed in correspondence described by a marketer who investigated image issues and shared a screenshot of the Google email. The account admin must authorize the change to disable Smart Cropping for the Merchant Center account.
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