"This launched as part of the Google Ads news from yesterday, and you can now see it in AI Mode for products from Etsy and Wayfair. Google wrote "In fact, UCP-powered checkout is rolling out now, letting US shoppers buy items from Etsy and Wayfair, right in AI Mode in Search and the Gemini app (with Shopify, Target, and Walmart coming soon).""
"Here is a screenshot from Glenn Gabe who posted on X, "Yep, it's live. Wow. Big news for ecommerce, for Google, and AI search. You can see a buy button in the first screenshot and then the checkout process right in AI Mode." Here are his screenshots: Brodie Clark posted on X, "I've now experienced it for Wayfair's free listing results, where a prominent 'Buy' button appears on the item, allowing you to purchase it directly from search results.""
Google is rolling out Universal Commerce Protocol (UCP) powered checkout inside AI Mode, currently visible for Etsy and Wayfair products. UCP-powered checkout lets US shoppers buy items directly within Search and the Gemini app, with Shopify, Target, and Walmart planned next. Observers have reported live examples showing a prominent Buy button and an in‑AI checkout flow for Wayfair listings. Google positions UCP as foundational for broader commercial, seamless, and agentic experiences beyond retail. Screenshots illustrate a step‑by‑step UCP shopping journey that allows discovery and purchase of items from Wayfair directly within AI Mode.
Read at Search Engine Roundtable
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