"With Direct Offers, retailers set up relevant offers they want to feature in their campaign settings and Google will use AI to determine when an offer is relevant to display. Google said they are initially focusing on discounts for the pilot and will expand to support the creation of offers with other attributes that help shoppers prioritize value over price alone, such as bundles and free shipping."
"(1) Direct Offers works alongside PMax and Standard Shopping campaigns. It currently serves in a specific product view to drive incremental conversions. (2) You don't need to guess who needs a discount with rules-based offers. Google will use AI to determine when it's best to display the offer based on shopper intent and market context, helping you close the sale with high-intent shoppers."
Google launched Direct Offers, an AI Mode ad format that lets retailers present exclusive discounts directly in product search views to high-intent shoppers. Retailers configure offers in campaign settings and upload verified promo codes and Merchant Center feeds. Google’s AI selects when to display offers based on shopper intent and market context, and the system will not generate deals beyond uploaded promos. Direct Offers initially focuses on discounts and will expand to support bundles, free shipping, and other value-driven attributes. The format integrates with Performance Max and Standard Shopping campaigns to drive incremental conversions. Google also announced branded AI agents and an open Universal Commerce Protocol for agentic commerce.
Read at Search Engine Roundtable
Unable to calculate read time
Collection
[
|
...
]