"The new store widget powered by Google brings valuable information directly to a merchant's website, which can turn shopper hesitation into sales. It addresses two fundamental challenges ecommerce retailers face: boosting visibility and establishing legitimacy. The widget helps you attract customers and encourage them to make a purchase. Businesses using the store widget on their websites saw up to 8% higher sales within 90 days compared to similar businesses without it."
"Earning a Top Quality Store unlocks this section, showcasing your dedication to outstanding customer service and a high-quality shopping experience. Here, you'll also find a summary of your store's performance through reviews, alongside critical details about your store's service and policies. Learn more About Top Quality Stores. Store rating widget: This version will show if you have store ratings, but are not a Top Quality Store on Google. It displays a summary of your store reviews, and key information about your service and policies."
Google re-announced and clarified its store widget offering, explaining that the feature has existed at least since last year but now includes three distinct widgets. The widgets are Top Quality Store, Store Rating, and Store Quality, replacing the prior single Top Quality Store badge. The widget displays store ratings, service details, and policy summaries directly on merchant websites to boost visibility and legitimacy. Google reported businesses using the widget saw up to 8% higher sales within 90 days compared to similar businesses. The help documentation was updated to reflect the new widget types and their eligibility criteria.
Read at Search Engine Roundtable
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