"Google Search has always been an important starting point for shopping on the web. Now, with AI Mode, we're seeing these journeys move from keywords to natural conversations. It's a fundamental shift. While you once had to sort through pages of results, AI can do the hard work of narrowing down exactly what you're most interested in buying."
"Powered by our most advanced Gemini models, Gemini Enterprise for CX introduces new pre-built and configurable agents that can be deployed in days, not months, capable of managing the entire customer lifecycle - from initial product discovery to autonomous post-purchase resolution. These agents are much more than simple chatbots answering questions: They can independently plan, reason, and act on your behalf, under your supervision."
AI Mode shifts search from keyword queries to natural conversations, allowing AI to narrow options and surface products that match shopper intent. Gemini Enterprise for CX provides pre-built and configurable agents powered by advanced Gemini models, enabling rapid deployment in days and handling the entire customer lifecycle from product discovery to autonomous post-purchase resolution. These agents can plan, reason, and act under supervision rather than merely answer questions. Chatbots will appear on brand websites and via Business Agent in Google Search. Payments integrate with Google Pay, Google Wallet, and soon PayPal, while retailers remain seller of record and retain customization control.
Read at Social Media Today
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