Google and Retail Leaders Launch Universal Commerce Protocol to Power NextGeneration AI Shopping
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Google and Retail Leaders Launch Universal Commerce Protocol to Power NextGeneration AI Shopping
"Google launched the Universal Commerce Protocol (UCP), an open standard designed to enable agentic commerce, where AI-driven shopping agents can complete tasks end to end, from product discovery to checkout and post-purchase management. UCP is designed to meet the needs of both retailers and customers, keeping the full customer relationship front and center across the entire journey, from initial discovery to purchase decisions and beyond."
"Announced at the National Retail Federation annual conference, UCP provides a secure, standardized method for AI agents to connect with business backends across the commerce ecosystem. Businesses expose capabilities, which can be extended with features such as discounts, and agents dynamically discover available services and payment options through business profiles. Payments are separated between instruments and processors, supporting multiple payment providers."
Google launched the Universal Commerce Protocol (UCP) to enable agentic commerce where AI-driven agents handle discovery, cart management, checkout, and post-purchase workflows end to end. UCP offers a secure, standardized way for agents to connect with business backends and discover capabilities, discounts, and payment options via business profiles. The protocol separates payment instruments from processors to support multiple providers and supports communication through standard APIs, Agent2Agent, and Model Context Protocol bindings. Sample implementations include a Python server and an SDK containing product data to demonstrate capability discovery and checkout flows. UCP will power new AI Mode checkout experiences in Google Search and the Gemini app.
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