"Now, we're testing a new ad format to showcase retailers that offer those products, clearly marked as sponsored. This new format helps shoppers easily find convenient buying options, and offers retailers the opportunity to show up in these key moments of consideration. We are testing similar formats in categories beyond retail, like travel, to help people find relevant products and services."
"This is helping advertisers produce studio-quality work in minutes, effectively making AI a real-time creative partner for businesses. Adoption is accelerating, proving that generative media is now a scalable reality: In 2025, we saw a 3x increase in Gemini-generated assets created by advertisers, and in Q4 alone, Gemini was used to generate nearly 70 million creative assets in AI Max and Performance Max,"
"In fact, UCP-powered checkout is rolling out now, letting US shoppers buy items from Etsy and Wayfair, right in AI Mode in Search and the Gemini app (with Shopify, Target, and Walmart coming soon)."
Google is testing a new AI Mode shopping ad format that showcases retailers offering products, clearly marked as sponsored, to help shoppers find convenient buying options and give retailers opportunities to appear during key moments of consideration. Similar formats are being tested beyond retail, including travel. Veo 3 support is now available in Google Ads Asset Studio, enabling advertisers to produce studio-quality creative assets in minutes with AI as a real-time creative partner. Generative media adoption accelerated in 2025 with a 3x increase in Gemini-generated assets and nearly 70 million assets generated in Q4 within AI Max and Performance Max. UCP-powered checkout is rolling out in the US, enabling purchases from Etsy and Wayfair in AI Mode Search and the Gemini app, with Shopify, Target, and Walmart integrations coming soon.
Read at Search Engine Roundtable
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