Good Good Golf Built A Creator Media Flywheel. Just Ask Callaway & GMC

"Younger fans are entering the sport in record numbers, but sponsorships, broadcasts, and brand deals still prioritize traditional media. According to the National Golf Foundation, more than half (57%) of on-course golfers are under the age of 50. But this audience isn't watching television. They're following creators on YouTube and social media, the matches, the road trips, the chaos. And they're shaping a golf culture that traditional media never built."

"Matt Kendrick built Good Good Golf for that audience. As founder and now CEO, he created the preeminent creator-led golf channel on YouTube with 16 creators and more than 1.7 million subscribers on the main channel alone. The model is working. The company has raised $45 million, launched a merchandise and equipment line in 800+ Dick's Sporting Goods locations, and built a live events business that includes a PGA TOUR event debuting in 2026."

"What looks like a successful YouTube creator group on the surface is, underneath, a fully diversified business: content, product, retail, live events, and international operations, all connected by a clear strategy. Kendrick built Good Good on the content-to-commerce model from day one. CFO Alex Puchala, one of the original four employees, explained: "The idea was straightforward. Make really good content, build a strong organic customer base, and then build the products that those people want.""

Younger fans are entering golf in record numbers, yet sponsorships, broadcasts, and brand deals still prioritize traditional media. More than half (57%) of on-course golfers are under 50, and many follow creators on YouTube and social media instead of television. Matt Kendrick founded Good Good Golf to reach that audience, growing a creator-led channel of 16 creators and 1.7 million subscribers. The company raised $45 million, launched merchandise and equipment in 800+ Dick's Sporting Goods stores, secured sponsors including GMC and Mountain Dew, and built a live events business including a PGA TOUR event debuting in 2026. Good Good uses content-to-commerce to learn audience preferences and develop products accordingly.

Read at Forbes