Generation X is expected to be the biggest spenders for Christmas 2025, with 25% indicating they will spend £500 or more. In comparison, only 18% of millennials and baby boomers plan to spend the same amount, while other generations show even lower figures. Amid economic uncertainty, consumers prioritize value, with 48% wanting value-for-money messaging in ads. Many shoppers will seek deals on food but also indulge in premium items. Practical gifts such as food, vouchers, and books are popular, with a significant percentage planning to shop in-store.
"Generation X has emerged as the biggest spenders for Christmas 2025, with 25% expecting to spend £500 or more, surpassing millennials and baby boomers."
"Consumers are increasingly seeking value-for-money messaging in Christmas ads, with 48% stating they prefer to see such offers as they plan their holiday spending."
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