GameStop is auctioning items related to the 'Staplegate' incident, where employees accidentally damaged Nintendo Switch 2 consoles while stapling receipts. The auction includes a stapler with 'authentic field-use wear' and the first damaged console, with proceeds going to Children's Miracle Network Hospitals. This event gained viral attention, including social media interaction and CEO Ryan Cohen's promise to include personal items if bids exceed six figures. GameStop continues to engage in unconventional decisions, aligning with its unique brand identity and history.
The stapler now stands as a retail legend born from a half-second decision. It has 'authentic field-use wear throughout' and is now auctioned for charity.
All proceeds will be donated to Children’s Miracle Network Hospitals, reflecting GameStop’s unconventional approach and commitment to causes beyond retail.
The auction gained nearly 250,000 views within its first 24 hours, demonstrating significant public interest and willingness to participate in a unique fundraising event.
GameStop's Staten Island employees inadvertently damaged Nintendo Switch 2 consoles while stapling receipts during the launch, leading to a viral incident known as 'Staplegate'.
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