"Retailers are facing changes in how consumers discover products online, as AI tools, social platforms, and recommendation engines increasingly influence buying decisions before shoppers reach a brand's website. Kuruvilla (pictured above) aims to address this with Spangle - positioning it as software that helps retailers personalize shopping experiences based on that context as shoppers move through their sites, using real-time, AI-generated product recommendations and layouts."
"At the core of Spangle's approach is a simple idea: instead of sending shoppers to pre-built product or category pages, brands route traffic to what is essentially a blank page. Spangle's AI fills that page in real time using a proprietary model called ProductGPT, drawing on signals such as where the shopper came from, what they searched for or clicked on, and how similar visitors have behaved, to surface products, recommendations, and content tailored to that moment."
Spangle raised $15 million in an all-equity Series A led by NewRoad Capital Partners, valuing the company at $100 million after the investment. The round follows a $6 million seed at a $30 million pre-money valuation and brings total funding to $21 million with participation from Madrona, DNX Ventures, Streamlined Ventures, and strategic angels. Spangle provides AI-powered personalization that builds real-time product pages using a proprietary model called ProductGPT. The company has nine enterprise customers, including Revolve, Alexander Wang, and Steve Madden, has seen 57% month-on-month traffic growth, and reported quadrupled annualized revenue in the fourth quarter.
Read at TechCrunch
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