"Spangle AI, a new Seattle startup that helps online retailers build customized shopping experiences in real-time, announced a $15 million Series A investment round led by NewRoad Capital Partners. Founded last year by former technology leaders at Amazon, Spangle can instantly generate a tailored storefront for individual customers based on how traffic flows in from social platforms, AI search tools, and even autonomous shopping agents."
"Spangle's system, powered by the latest generative AI tools, does not rely on user identity or historical personalization. Instead, it focuses on intent and context - whether a shopper is browsing, comparison-shopping, or ready to buy - and adapts product selection, layout, and content accordingly. It's trained on a retailer's catalog, brand guidelines, and performance data."
"The approach has resonated with large fashion and retail brands including REVOLVE, Steve Madden, and Alexander Wang. According to the company, customers using Spangle have seen conversion lifts of up to 50% and significant improvements in return on ad spend. The company says it has landed nine enterprise customers in its first nine months. It declined to share specific revenue metrics."
Spangle AI raised $15 million in a Series A round led by NewRoad Capital Partners. The startup was founded by former Amazon technology leaders and can generate tailored storefronts in real time based on traffic source, AI search input, or autonomous shopping agents. The platform adapts product selection, layout, and content by detecting shopper intent and context rather than relying on historical identity data. It is trained on a retailer's catalog, brand guidelines, and performance metrics. Early enterprise customers include REVOLVE, Steve Madden, and Alexander Wang, with reported conversion lifts up to 50% and improved return on ad spend.
Read at GeekWire
Unable to calculate read time
Collection
[
|
...
]