"Founded in 2011, Depop generated approximately $1 billion in gross merchandise sales - the total value of goods sold through its platform - in 2025. In the U.S., the company saw nearly 60% year-over-year growth. As of December 31, 2025, the marketplace had seven million active buyers, nearly 90% of whom were under 34, and more than three million active sellers."
""Depop has built a trusted, social-forward marketplace with strong momentum in the pre-loved fashion category, and we are confident that as part of eBay, Depop will be even more well-positioned for long-term growth, benefiting from our scale, complementary offerings, and operational capabilities," said eBay CEO Jamie Iannone in a press release."
""We are excited that this transaction allows us to focus exclusively on the compelling opportunity we see in front of us: to grow the Etsy marketplace in ways that matter most to our buyers and sellers," said Etsy CEO Kruti Patel Goyal in a press release. "We are proud of what the Depop team has built - a truly differentiated brand and product, grounded in clear purpose and strong community - becoming one of the fastest-growing fashion resale marketplaces in the U.S. I am confident that Depop is well-positioned for its next phase of growth as part of eBay.""
Etsy is selling Depop to eBay for $1.2 billion in cash to allow Etsy to concentrate on its primary marketplace. Depop, founded in 2011, produced about $1 billion in gross merchandise sales in 2025, with nearly 60% U.S. year-over-year growth, seven million active buyers (about 90% under 34), and more than three million active sellers. Etsy bought Depop nearly five years earlier for $1.62 billion. Etsy has faced slowing revenue growth and rising competition from Temu, Shein, and Amazon. eBay expects Depop to gain from eBay’s scale, complementary offerings, and operational capabilities.
Read at TechCrunch
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