"Based on the numbers for the long Black Friday weekend, retailers should be feeling merry about the brighter-than-expected outlook for the 2025 holiday shopping season. But, as retailers caution every year, this isn't a sprint, it's a marathon. A strong start doesn't help if sales slow to a crawl for the rest of this month. And spikes in spending only are good news if they also boost the bottom line."
"The rise of ecommerce has shifted the metrics traditionally used to measure whether or not Black Friday weekend was a success. Many consumers who used to line up in the pre-dawn hours outside big box stores are staying home in their pajamas and grabbing deals online. And generative AI shopping assistants are making it easier than ever for consumers to keep track of multiple offers for a long wish list of products and to know exactly when to click the buy button."
"Adobe reported today that consumers spent $44.2 billion on U.S. ecommerce sites during the five-day period from Thanksgiving through Cyber Monday, up 7.7% year-over-year, with record online spending on Black Friday ($11.8 billion) and Cyber Monday ($14.25 billion). On Black Friday consumers were spending $12.5 million per minute during the peak hours, and on Cyber Monday they spent $16 million during the peak hours, Adobe reported."
U.S. ecommerce sales totaled $44.2 billion during the five-day Thanksgiving through Cyber Monday period, a 7.7% year-over-year increase. Black Friday online spending reached $11.8 billion and Cyber Monday $14.25 billion. Peak spending rates hit $12.5 million per minute on Black Friday and $16 million per minute on Cyber Monday. Many shoppers shifted from in-store lines to online purchasing, aided by generative AI shopping assistants that track offers and timing. Major malls recorded record attendance on Black Friday. Retailers caution that early gains must be sustained and translate into profitable margins throughout the holiday season.
Read at Forbes
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