"According to data from the International Post Corporation (IPC), which represents 26 national postal services worldwide, Temu's market share surged from less than 1% in 2022 to 24% last year, matching Amazon's share of cross-border purchases. IPC chief executive Holger Winklbauer said the rise of Temu reflected a broader increase in Chinese e-commerce exports, even as the global supply chain faces disruption from tighter customs rules in 2025 and 2026."
"Speaking at the ICE Barcelona trade show, the regulator's executive director Tim Miller, rejected Meta's claim that it only became aware of such adverts after being notified, describing that assertion as "simply false". Miller added that, "If we can find them then so can Meta. They simply choose not to look." He warned that Meta's approach risked giving the impression the company was prepared to turn a blind eye and continue accepting advertising revenue from criminals and scammers until forced to intervene."
Temu's global cross-border e-commerce market share rose from under 1% in 2022 to 24% in 2025, equalling Amazon's share and reflecting broader Chinese e-commerce export growth. Temu's expansion prompted Amazon to launch a low-cost Amazon Haul service, and Bernstein Research reported Temu overtook Amazon in monthly active users in 2024. Shein held 9% market share while AliExpress slipped to 8% from 12% two years earlier. Britain's Gambling Commission accused Meta of failing to act on illegal online casino adverts on Facebook and Instagram, with regulator Tim Miller calling Meta's claim of ignorance "simply false". Meta said it enforces strict gambling advertising policies. ByteDance is mounting an AI-powered cloud push to challenge Alibaba.
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