Digest: IAB Europe Opens Comment on New Commerce and Retail Media Standards; Ooh Media Unveils Metro Tunnel Ad Network; California Bans Loud Streaming Ads

"Announced on 9th October 2025, the Brussels-based digital advertising association is inviting feedback on Version 2 of its Commerce Media Measurement Standards and a new set of Flexible Ad Size Guidelines for Retail Media Networks (RMNs). These drafts were developed by IAB Europe's Retail & Commerce Media Committee in collaboration with its Retailer Council, and are part of a broader effort to improve transparency and interoperability across the sector."

"The updated Commerce Media Measurement Standards, revised in September 2025, expand their scope beyond traditional retail media to include quick commerce, with future editions planned for travel and finance. Key enhancements include a refined measurement funnel, clear definitions for gross and net sales, and new metrics tailored to the quick commerce sector. The standards focus on online media both on-site and off-site and are designed to complement separate guidance on in-store retail media, reflecting the growing importance of omnichannel campaigns."

"Ooh Media has unveiled nearly 200 new advertising installations across five major stations in Melbourne's soon-to-open Metro Tunnel, marking a significant expansion of its national footprint. The high-impact formats featuring scalable 3D visuals will be positioned at Arden, Parkville, State Library, Town Hall, and Anzac stations. Among the standout features are a three-screen wraparound at State Library and an eye-catching 3D anamorphic display at Town Hall, designed to engage the anticipated surge"

IAB Europe opened public consultation on two documents: Version 2 of Commerce Media Measurement Standards and Flexible Ad Size Guidelines for Retail Media Networks. The updated measurement standards expand scope beyond traditional retail media to include quick commerce, introduce a refined measurement funnel, clear definitions for gross and net sales, and new metrics tailored to quick commerce, while focusing on online media both on-site and off-site and complementing in-store retail media guidance. Ooh Media unveiled nearly 200 advertising installations across five Melbourne Metro Tunnel stations featuring scalable 3D visuals including a three-screen wraparound at State Library and a 3D anamorphic display at Town Hall. California enacted a ban on loud streaming ads.

Read at Exchangewire