Depop's 'Depopamine' campaign celebrates the thrill of discovering second-hand fashion through a vibrant and clean design that emphasizes bold visuals. The campaign captures euphoria and satisfaction, featuring a tagline of 'found it on Depop.' Close-up photography illustrates the excitement of customers as they find unique pieces. The initiative promotes sustainable fashion and aims to make second-hand the most appealing alternative to new fashion. Murals will appear in Manchester and Liverpool, highlighting the community's experience in discovering preloved garments.
The 'Depopamine' campaign is shaped by the feelings of euphoria and satisfaction from finding the perfect piece on the shopping platform.
Our mission is to make fashion circular, and the key to this is making secondhand fashion the most inspiring and desirable alternative to new.
This campaign is designed to capture the feeling our community experiences when they find what they've been searching for.
'Depopamine' puts a name to the moment of discovery that comes with finding something special - showing just how exciting, creative and individual secondhand fashion can be.
Collection
[
|
...
]