"Online travel company Cleartrip is gearing up to launch more verticals as it looks to position itself as a "true travel platform," said Manjari Singhal, the company's chief growth and business officer. However, these may not necessarily be new ventures. Singhal told Skift that Cleartrip is working on "multiple lines of business." Cleartrip's parent company Flipkart is among the country's biggest e-commerce players. That backing, Singhal argued, gives the company both scale and speed."
"The company is betting on Flipkart's massive user base and identifying gaps in rivals' strategies to carve out space in India's competitive online travel market. Flipkart's backing is also helping Cleartrip strike partnerships. Last month, Flipkart tied up with Marriott for a loyalty deal that lets members earn Bonvoy points on Fl"
Cleartrip plans to add verticals to become a comprehensive travel platform while some expansions may repurpose existing lines of business. The company is developing multiple lines of business and is leveraging parent Flipkart's scale, speed, and massive user base to accelerate growth. Cleartrip aims to exploit gaps in competitors' strategies to gain share within India's crowded online travel market. Flipkart's support is facilitating strategic partnerships, exemplified by a recent loyalty tie-up with Marriott that allows members to earn Bonvoy points through Flipkart. The combined scale and partnership access are central to Cleartrip's platform ambitions.
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