"The holiday season is upon us, and the biggest shopping event of the season, Black Friday, is just a few days away. In response, OpenAI launched a new feature in ChatGPT designed to help you with your shopping tasks -- for free. While the company has previously launched AI agents focused on automating the order-placing process, such as OpenAI Atlas and Instant Checkout, shopping research focuses on helping you find what you want to purchase in the first place, acting as an "expert personal shopper.""
"Shopping research is designed to act as an assistant that can create a personalized shopping experience tailored to your specific criteria and needs in just a few minutes. OpenAI said research outputs can help with a variety of different tasks, including finding a product that meets specific criteria, for example, "help me find a smartphone with 18+hours of battery life under $1,500.""
OpenAI launched a shopping research feature in ChatGPT that helps users find products, compare options, and locate deals across the internet. The feature asks clarifying questions, uses conversation context, and considers product reviews to produce tailored shopping guides. Use cases include finding products that meet specific criteria, locating dupes or lookalikes, generating detailed trade-off comparisons, hunting for deals, and choosing gifts. The experience is powered by a shopping-specific version of GPT-5-mini and is rolling out on mobile and web for all logged-in ChatGPT users for free.
Read at ZDNET
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